Tapping right into a connection — and, hopefully, the longer term | Enterprise
Ever since joining Greg Ohlsen at Travel Bug, he and I have always wanted to sit down and talk about life and business at the bar. I would say that we are best friends.
As partners, we come across many things. Obviously we have our differences, but being on top of a pint is a great way to reconnect as human beings. Recently, our meetings were not peaceful.
Not only are sales dead (all pundits do), but the uncertainty on each side has made the whole journey very difficult.
Although I speak as a salesman, the truth applies to many things: The plague has robbed us of all strength.
We are alone, and we have been for hours and days and weeks and months. Nothing is certain. We doubt what we should buy, if any, and how much we can sell. Should we open or close first or later? Is anything necessary?
We sit or walk or renovate, and wait for someone or something else to bring out the interest in the empty space and bad news.
We really like the connections we have with customers, but at the same time we are remote and cautious; we are on the brink, and the initial little excitement can be suddenly interrupted.
Our personal and professional lives are disrupted. We have been forced to be alone, with all the worries that uncertainty brings, almost a year now.
Far from being a distraction in public, we are angry with ourselves and associate with those around us. Allies are not known by the enemy, which is why we treat all our friends and relatives at the same time. What else can we do? It is our only place in the unknown world and the fatigue and patience and fear.
We at Travel Bug will not be safe from this.
As a result, for weeks and months, Greg and I would stop drinking and arguing that, if there was anything, we could do or not do.
The next few months, delayed in time, promise to be even harder. Even if we are prepared to get things started, what about?
If a business dies, then what? Assuming that we will survive in the future, we will not leave the literature with this trip. But we believe we need something that can’t be bought online, that brings people together.
And there he is, sitting in the mirror in front of us. It is not only alcohol that attracts, but the promise of a pint.
It is a difficult and painful birth. We’re still talking to each other about how we can move on and how we’re going on, but I think we’re friends. And fortunately, at a time when we will all be allowed to reunite, you will meet a friend at Travel Bug Brewery and Taproom, buy a book or book in Belize, and plan your next trip.
To do this is to go weekly with community members on their experiences since the outbreak began. Eric Moffat has been a partner in Travel Bug for 2½ years.