Pummeled by the Pandemic, Lodge Homeowners Get Artistic With Their House
Like many hotels affected by the epidemic, InterContinental Times Square is still struggling to keep up.
After visitors arrived at the spring, the 607-room facility was turned into a home for doctors and nurses treating coronavirus patients. After leaving, the riders began to offer rooms as office space. And when it reopens this month, InterContinental will once again play homeowner, this time in a row.
“We are trying to be creative,” said Gul Turkmenoglu, chief executive officer, “and we hope our ideas have begun.”
Everywhere in the country, as the hospitality industry struggles with the crisis, hotels have been trying to recover – such as schools, emergency rooms, wedding halls or dormitories – despite the cost of new jobs.
There are signs of a recession. In New York, 44 hotel bills funded by $ 1.2 billion are undisputed, according to September data from Trepp, an analytics company. The second was Houston, with 39 fraudulent debts worth $ 682 million, followed by Chicago with 29 and $ 990 million.
While the demolition will not cause the hotel to close, many experts do not expect the business to recover until 2023.
“In general, every hotel in the United States has lost 20 to 35% of its value in the last six months,” said Keith Thompson, chief executive of the hospitality business at Avison Young, a company that is starting to list the most difficult hotel discounts .
Government efforts to provide shelter for the needy have met with limited success. New York, for example, paid 11,000 hotel rooms from April to July for medical staff who did not want to infect their families, as well as Covid-19 patients who could not isolate themselves at home. One was the Hilton Garden Inn on West 37th Street, where three patients died in April after being discharged from hospitals.
This spring, New York relocated at least 63 of the city’s 700 hotels to accommodate the homeless, who are at risk of coronavirus in open camps. The city is paying $ 120 a room per night for their hotels, which received 9,500 people during the epidemic, most of which are still there, a spokesman for the department of Homeless Services said.
Included are the release of chains like DoubleTree and SpringHill Suites, as well as Kixby, a 195-room shopping center on West 35th Street with a “mixology” bar in the reception area.
But the roll-out of the system has not always been easy. Some of the 300 men staying at the Lucerne hotel, Upper West Side, took the drug and were intoxicated, according to locals. The city later relocated the group.
Miami did the same with the coronavirus. Five hotels have been selected as homes for doctors, homeless and Covid-19 patients, for more than 2,100 people from July to September, officials said.
Government and state funds cover rooms and meals, says Frank Rollason, director of emergency management for Miami-Dade County. “We had to evict some people. The meth lab was set up in a single room, “says Mr.” But we have also saved lives by preventing the human pyramid from contracting the virus. “
Whether the newcomers are tough or not, hotels seem to need help. About 100 sent an email to Mr. Rollason for participating in the program, he said. Their interest seems plausible, as the number of visitors is dwindling.
But government spending may be less expensive than in the past. Doral Inn and Suites, an 112-room restaurant and cafeteria near Miami airport, charges $ 35 a night for a unit that was previously selling for $ 250. Last week, 73 rooms were seized.
Alex Nahabetian, manager of a family-owned hotel, said he had been planning to renovate the building, which was built in the 1980’s. But then the plague hit, and the lender withdrew money because the hotels were in danger. The lender will also give the Nahabetian only three months to repay the mortgage, the best time to end it in June.
“The program has been very saving,” he said. “If we didn’t, we would be closed forever.”
Hotels that are not selected for government assistance often turn rooms into offices, at a time when office buildings are closed.
In London West Hollywood’s Beverly Hills, 226 locations in West Hollywood, California, beds were removed to make the living space more like dining rooms. About five have been renting each month since June for $ 5,000, the spokesman said.
But a lot of goods seem to be betting that staff just need a desk, and because most of the rooms are available, the hotel should not shoot at makeover.
Staff at Hotel Figueroa, a Spanish colonial rehabilitation center in Los Angeles, often reschedule chairs only at the request of a customer. The 268-room hotel, which housed paramedics in the epidemic, has closed 200 offices since June for $ 25,000, a spokesman said.
But office space is often cheaper than ordinary rooms. In InterContinental Times Square, the offices, which are rented on the day, are about 30% lower than the nightclubs, with room prices lower than half last year, Turkmenoglu said.
Hotels are also considering a common location, too. Last month, five families rented a meeting room at Marriott Stadium in downtown Elmhurst, Ill., So that their first-grade students could study better. The gym class was in the pool of the hotel.
Room use costs $ 600 per week; families paid $ 350. This is no less than living in one-third of the natural environment, says Tania Gawel, a sales manager in a 140-room home.
“It’s too late,” Gawel says, “which is why I think it’s out of the box.”
Some hotels, such as the Great Wolf Lodge resort in the Pocono Mountains of Pennsylvania, have set up remote study centers to attract visitors. And dining rooms where formerly held business meetings have now been sold to “small weddings” that replace banned banquets.
Behind the attempts to survive is incomprehensible. Across the country, about thirteen hotels had been closed until last month, including in Austin, Texas; Denver; and Washington, according to STR, a hospitality company, though the figure is expected to rise.
“In some cases, just generating electricity can cost $ 1 million a month,” said Jeffrey Davis, a broker at real estate company JLL and the leader of his hospitality group. He also said that repaying loans could add up to $ 5 million.
By the end of September, 188 of the 700 hotels in New York had been closed, and their location was unknown, according to the Hotel Association of New York City. The closures include Omni Berkshire Place, Hilton Times Square and the Second Marriott Hotel. Some may quickly darken it to save money at work until the market starts to thrive, he said. But taxes are just about saving money right now.
Most of the 215 hotels in San Francisco were temporarily closed, while others do not want to reopen until next year, said Kevin Carroll, chief executive of the Hotel Council of San Francisco, a business group. As in other cities, hotels there are overcrowded, unoccupied rooms for people who need to be isolated and who are looking for ways to run their own home offices. “People from the fires” are also living in the area, Carroll said.
But converting hotels to other facilities, especially as homeless shelters, could damage property in the near future, Davis said. “Maybe you’re carrying around with your bedroom money, but the damage to your hotel is important.”
Some of these records may be permanent. In the past, Davis has seen consumers want to convert luxury hotels into college dormitories or “small houses.”
“This is a very new phenomenon, something we have not seen in the past decline,” Davis said. “And it’s probably one of the most exciting.”