Paytm, MakeMyTrip, GOQii And Different Indian Startups Need To Construct An Indian App Retailer To Bypass The Google Play Retailer

A number of well-known startups in India, one of the largest markets in the world, are forming an alliance to fight Google’s idea of ​​requiring them to offer 30% of the software fee to the major company next year.

On Tuesday, about 60 executives from several Indian companies started the initial interview, three people familiar with the negotiations told BuzzFeed News.

The alliance, which includes multi-billion dollar companies such as Paytm giant, MakeMyTrip online tickets, and social networking sites such as ShareChat among others, seeks to counteract Silicon Valley’s power over India’s Internet, to force the Indian government instead among the people living in their original home, I set up an Indian shopping center as an alternative to the Google Play Store.

Last month Google released Paytm, a payment program used by more than 350 million people and the most expensive in India of more than $ 16 billion, from Play Store, founder billionaire and CEO Vijay Shekhar Sharma was unhappy with an American company that expands to reach customers in India. “No foreign company should control what will happen in India,” he said in an interview.

Sharma did not respond to a request for comment from BuzzFeed News.

This disrupted the start of India and raised questions about the many aspects of Google’s online dominance.

Globally, developers have backed down against Apple and Google, accusing them of using their authority on the App Store and Play Store to extort illegal money.

Last week, Epic Games, maker of Fortnite, which Apple and Google recently launched their platforms through payment methods, Spotify, Match Group, which owns Tinder, and others, launched a non-profit Coalition for App Justice to push companies to change their policies. storage software.

The Indian Union has no name here and negotiations are still in its infancy, according to those who know this, but the spirit is the same. “The structure and structure of the alliance is still unknown,” Vishal Gondal, founder and CEO of GOQii, a health and fitness group that is planning to form the alliance, told BuzzFeed News. “But it is clear that Google has done this on its own.”

A Google spokesman declined to comment.

Unlike the US, where Google’s Android and Apple systems have a similar share in the market, 99% of mobile phones sold in India are powered by Android, according to Counterpoint market research firm.

“That’s the whole problem,” Gondal said. Unlike Apple, Google offers a variety of ways to download apps, including allowing anyone to sell their app on Android. But many people use the Google Play Store to download apps because they are built into their phones.

“There is no way around the Play Store in India,” Snehil Khanor, CEO of TrulyMadly, India’s dating program planning to sign up for the deal, told BuzzFeed News. “It’s difficult to distribute software outside of it.”

More than 500 million Indians have come to the internet in the last few years thanks to cheap phones and affordable prices. The new consumer explosion has made the country an important market for Silicon Valley’s largest technology company and a strong environment. In 2019, technology developers in India raised $ 14.5 billion and in the last six months, Google and Facebook contributed $ 10 billion to the country.

Almost all internet transitions in India are powered by Android, which has put Google under government control. The company is under constant scrutiny by Indian regulators that they are using their strength to compete and improve their business and operations.

Although the group did not comment on the matter, researchers say that the only way to improve the quality of your store is to get government subsidies.

“Fraud, it would work if you could issue a law that all Android phones sold in India should have these Indian stores,” Aman Nair, chief legal officer at the Center for Internet and Society, a think tank in Bangalore, told BuzzFeed News

“But I hate to see Big Tech replaced by Big State’s successors.”

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