How the Decade’s Rise of Social Media Modified Travel
In the last decade, social media has changed the way we communicate, connect, yes, travel.
According to Statista, 36.5% of people use travel methods for emotional stimulation, and 60% share video footage on the go. Each week, more than 1 million hashtags are searched, so even if we are planning a trip or vacation, social networking sites and social networks are connected.
While the media allows us to connect with families while on vacation and provides an opportunity for immediate reflection, these online platforms have had negative consequences such as overdose, highlighting how difficult the media experience on travel is.
In order to get more information, we consulted with leaders in the motion picture industry to be able to participate in the impact of social media on the way we travel today.
Tammy Levent, CEO of Elite Travel and founder of TASK, says, “Social media has helped [travel agents] growing our companies. We have a stronger presence than ever before. ”
Passport Online, a company that sends traffic to travelers, found that Facebook’s share of travelers was up 44 percent in the first six months of last year, and in 2018, participation in social media has increased 100% since 2017.
“You have clients who have built their entire business on television and have a lot of followers, [which] It’s very important when you have a big film competition, ”says Levent. “The length of continuous content, blogs, articles, videos and photos is crucial in building your organization and social networking. Creating a place to share your interests and interests is great for many organizations.”
No matter how friendly they are, Levent says it’s not the only thing that helps: “Some clients rely solely on online methods to run their business and it’s not a sensible thing, they have to be seen on all platforms awo Their companies, their advertising, and the website should work together. that they are working for a reputable company. ”
As the founder of TASK, the Travel Agent Success Kit, Levent has found that Google outperforms social media sites in terms of travel interaction with consumers. Although, if affiliates are looking to use social media, you have found that Facebook is the best way to connect with consumers.
Walking in Public Relations
Thanks to the media, traffic is no longer limited to printers. Provided a new location to share ads and promotions that can be directed to all other travelers with the click of a button.
“With the growth of collective bargaining and the equal desire for experience in material things (especially millennials), social media has become a catalyst for travel decisions,” said Allison Focella, Senior Digital Strategist at TURNER. Bermuda Tourism Authority, travel companies like REI Adventures, and hotels like The Lodge at Chaa Creek in Belize.
In terms of advertising, Focella claims that social media analytics have revolutionized the game and saves money travel time and money, providing customers with travel advertising that is also relevant to their needs.
“Media analytics allow for connectivity and measurement, but they often help us improve our PR programs by identifying which types of content are driving real-world content, allowing us to be more efficient with our time and texting,” he says.
“In the old PR system, we can measure success by taking the most widely published news; but nowadays, we can show where even the smallest story is shared, participated, and clicked on social media, which makes PR comparison for business purposes.”
From the point of view of TURNER, commercials do well with social media when they use the way they are supposed to be used – as a point of contact.
“Social media works best if brands think it’s a partnership with their customers, instead of running a one-way street,” Focella explains. “Creating effective interventions based on business objectives and user experience is crucial, which is why we use integrated approaches to social media, cultural development, advocacy programs and media.”
Perhaps the best thing that social media has done is “organize a small stadium and allow small, independent, competitive businesses to compete against large businesses that have a lot of advertising revenue,” Focella said.
Small B & Bs and hotels with ordinary people who can’t afford to put ads in travel magazines now have the opportunity to connect with tourists looking for a place to stay.
Brave Travel is the world’s largest small-scale travel company and has not done so without the use of social media.
“Medical goals are very important as a way to help our customers, as well as our clients, who promote education in our community,” said Amanda Cunningham, Global Social Media Specialist for Intrepid Travel.
As is the case with tourism and hospitality, Courageous Travels uses promotional methods to reach new customers and inform people of their brand, but unlike other types of travel, they do so with the goal of making travel more efficient and reliable.
“We know that social networking has also benefited the world, in a way that has both positive and negative consequences,” says Cunningham. “Being able to write places on photos can bring more interest to places that aren’t ready for tourism – and it can also make people happy.”
As Cunningham points out, the censorship of the media has upset some places such as the Galapagos and many wildlife sanctuaries around the world. The users of the video, attracted by the beautiful pictures, descend on this place, leaving them, a dangerous destruction of the environment and their environment. Walking Courageously seeks to address the challenges posed by the media and those in authority.
“We’ve been using our platforms to illuminate unfamiliar sections, deal with erroneous misconceptions about travel, and disseminate information on travel routes,” explains Cunningham.
Last year, he used the media to announce new initiatives such as being the first in the world to ban elephants on those trips and to share the credible stories of people like Annette, founder of fitness group, Fat Girls Traveling.
“Not only do we want to be the best travel company in the world, we also want to be the best travel company in the world. As a result, while it is in line with leading or influential people who care deeply about sustainable and inclusive work, it is safe to say that our interest in the people and the world is growing by 2020, “said Cunningham.
Marriott International today announced that it has signed agreements with hotel developers to open a two-bedroom facility, on the Caribbean coast – the 800-room Marriott Hotel in Jamaica and the 283-room Autograph Collection in Curaçao. https://t.co/mpvxMsurPz pic.twitter.com/52dWLTZkjO
– Marriott International (@MarriottIntl) November 14, 2019
Diana Trowbridge, Vice President, Owner & Franchise Relations + Brand, Marketing & Digital at Marriott International Caribbean & Latin America says it is not enough for hotels to be on TV.
“Having a social network is not enough; as a company we have to be smart on TV, ”he says. “Customer expectations are rising year by year and consumers are looking at the market to create a seamless look that makes the hotel Facebook or any other time.”
Thanks to the media, the customer service of a hotel user is not limited to what is happening at the hotel. Instead, the client combines social networking and communication between hotels and consumers in social media. When a consumer uses complaints to complain, there is hope that hotels will address the problem immediately, which is a big deal where hotels have to manage multiple media accounts and support tens of thousands of customers.
However, Marriott International has solved the problem.
“With so many consumers using different channels every day, it was natural for Marriott to use digital channels as a marketplace, where we could target potential customers for their time,” he adds.
As we enter the decade, Trowbridge explains that Marriott is always looking for new ways to use the radio to improve customer service: “We are looking for ways to connect with our guests, listen to their responses, and help them have amazing experiences, Social media helps us to do this. ”
Traveling & Grouping Bloggers
Travel bloggers became famous for setting up sites like WordPress and Blogger, but there is no denying that the media has contributed to their success.
Nowadays, travelers look for bloggers and social media guides (who are not always the same) in promoting travel. Well-known blogger Jasmine Alley explains, “Social networking has given traveler bloggers a new way to manage their travels more efficiently. Whether through photos, videos, tweets, and more, the media allows us to streamline our travel history.”
Social media has also created opportunities for people like Alley to start their own business.
“For me, social networking has really helped me to become a full-time blogger,” says Alley. “Tourist organizations, hotels, and more are trying to find travel opportunities by socializing with my friends.”
Travel agencies, such as tour operators and hotels, pay houseboats for their blogs to attract more followers. Thanks to this new marketing strategy, bloggers and developers are making full-time pay for work that did not exist 10 years ago.
“As I continue to make my blog, the money I earn on social media allows me to travel whenever it is available,” says Alley.
Looking ahead, Alley predicts platforms that affect photography and video will continue to be a major asset for the travel industry.
“TikTok offers an easy way to make travel videos, which is why I think it will play a lot,” he says. “Plus, anything that people can share in the comments can be helpful. People want to see what the site looks like and what they need to know in advance, so they feel ready.”