‘ABC Travel Inexperienced Ebook’ goals to redefine Black tourism in a contemporary approach
(CNN) – Wanderluster Martinique Lewis has achieved a clean slate: He turned his passion for travel into a career.
Lewis, a multidisciplinary and ethnographer, saw the decline in the travel industry and was determined to change the situation. Travel agencies and companies weren’t doing enough to appeal to African American tourists, Lewis realized, and knew he had a problem to deal with.
“There is no one to represent me anywhere, and I know the money I spend on travel each year,” Lewis tells CNN. It uses its platform to support tourism organizations as well as orientation systems to integrate a variety and integration.
Its most recent initiative, “ABC Travel Green Book,” is a self-published book that lists black businesses, restaurants, regions, travel and festivals in the US and abroad.
For two years, he supervised the director based on research and personal experience. Lewis describes it as a source “of connecting people from African countries around the world from AZ.”
The “ABC Travel Green Book” is a self-published book that lists black businesses, restaurants, regions, travel and festivals in the US and abroad.
Advertisements like these encourage black businesses, and they also represent the presence of black people in places where most people do not think they can be seen.
Inspired by history
Green, a postmaster in New York, published the first book in 1936 and for three decades gave African American tourists a reliable list of services and locations throughout America that they served without discrimination during Jim Crow’s time.
By 1966, it ceased publishing after the 1964 Civil Rights Act prohibiting discrimination in public places. Black tourism campaigns look different today, but Lewis says there is no need to stand up for travel advertising and cover black issues.
Martinique Lewis and Jilan Hall-Johnson, general manager of The Sassy Biscuit Co., in Billings, Montana.
Courtesy Martinique Lewis
“When I pull out a page in his book, I want to do the same things, but I want to do it all over the world,” explains Lewis. “It helps not only black people, it helps black immigrants – especially if they are migrating – to know the area that finds them in the area.”
According to a Mandala Research report, African Americans donated $ 63 billion to the U.S. for economic and tourism travel in 2018.
Lewis recognizes the importance of the figure and works with several black-and-white groups to find diversity.
While Lewis and a group of developers saw several tourist boards and travel accounts participating in Blackout on Tuesday, they also noticed a discrepancy between their social networking sites and their activities on the road.
“About 17 of my friends met and said, ‘We need to take action on this because it’s not fair for them to do certain things on TV, but not confirm it,” Lewis says.
Sassy Biscuit Co. Bruncherie in Billings, Montana, is one of the blackest businesses in the group.
Photo by Heidi Cooper
He formed the Black Travel Alliance, which records development, cooperation and accountability as the three pillars in their community.
As President of the alliance, Lewis cited his book as a tool for travel companies to illuminate travel destinations with groups such as Blackberries, bookstores, airlines and beyond.
“I’ve given you all this information so that travel companies have no reason to explain why they don’t share black stories – why they don’t share these black stories,” Lewis said.
Groups of affiliated groups include diversity in traditional publications, diversity in meetings and outlets and diversity of selected facilitators for travel.
Last year, Lewis spoke at the Facebook Travel Summit and explained the diversity of travel-related letters based on 55 different travel reviews.
Instagram / marty_sandiego
“Through news and travel stories, Martinique is doing an amazing job of promoting diversity and participating in the whole journey – within our experience and advertising,” says Colleen Coulter, director, industry director, global marketing solutions on Facebook.
“His work highlights the need for those moving to smaller areas and how the industry needs to change to become more inclusive,” says Coulter. Coulter’s role on Facebook includes helping support the world’s largest companies to succeed.
Get out and go
Lewis believes that black visitors can travel with energy sources thanks to Green’s work.
“Victor Hugo Green does not celebrate enough,” says Lewis. “That is why my grandfather was so successful from Tennessee to California. That’s why black people decided to go out. ”
For Lewis, the man on the cover of his book represents the “going out and going” of the spirit.
On the cover, Phillip Calvert, a fellow traveler, wears a lederhosen and has a black salute after successfully climbing Mount Untersberg in Salzburg, Austria.
Lewis and Calvert connected in 2017 via Black Travel Journey, a travel blog and review agency. Since then, they have been helping each other build their platforms in the Black Travel space.
“It also affects everything that I see as travel and what travelers are supposed to do, and it’s connected with communities wherever they go,” Lewis says.
Going to Europe after graduating from college sparked Calvert’s love for the trip and he began to share his social media trips for his family to see. His funny and clever videos were captivated by Matador Network as they featured the show “Phil Good Travel,” Matador Network’s tour guides available on YouTube.
“One of the things I look for when I travel is black businesses because I want to promote them,” says Calvert. “I’m really excited about a book like this because in the end we’re going to show black businesses and I think that’s amazing.”
Encouraging, motivating and educating
Lewis also created the “ABC Travel Green Book” to create a tourist destination for blacks and expats to learn about their history and connect with black people in places they may not know.
Real Events Cartegena volunteered to show visitors the true story of the Colombian city.
Learn the Real Experience of Cartegena
Black Heritage Trips are listed and review the history of black people in Amsterdam and the Netherlands. The expedition brought Lewis to the history of slavery in Amsterdam after the Dutch territories became Suriname, Guyana and Aruba.
“Everyone goes to Amsterdam in the Red Light District, not realizing you’re walking all you have to do is look up and see black faces in the house,” Lewis said. “This is how the people showed that they were rich: showing that they had slaves.”
Following his time there, he went to a Dutch university where he said the course neglected the black presence in the Netherlands. His travels make his presence visible through the production of Amsterdam, its design and its inscriptions.
Naky Gaglo, founder of African Lisbon Tours, is accompanied by a team investigating the history of the slave trade in Portugal.
Travel to Africa Lisbon
“The great difference with Amsterdam and the rest of the Netherlands is that the presence of blacks, a colonial history, is well preserved in our architectural history,” Tosch explains. “You see this black presence on the rocks, on the sidewalks and in the museum. The city, in a way, is preserved in the past.”
Tosch believes that the “ABC Travel Green Book” could open up opportunities for people of color, black travelers and especially allies who want to continue the “headlines” of other travel destinations.
Lewis expands on the meaning of his book and calls for action from outsiders to those who also want to contribute to the diversity of travel.
“This is for travelers everywhere who call themselves friends and say they want to support black voices and keep black businesses afloat,” says Lewis. “This book helps you to identify the whereabouts of those people, their communities, and their locations.”