The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been a part of marketing and traditional business. I've noticed that funnels for Internet business are becoming increasingly popular.
The truth is that people want to learn more about this strategy for marketing and how they can apply it in their online marketing campaigns. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a real funnel. The marketing concept employs the term "funnel" to refer to the sales process from beginning to end. The funnel is an easy comparison since it allows potential customers to "Unqualified potential customers" at the top, and narrower opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those people we might consider to be "unqualified prospects" These are people who might require your products or services, but you have never contacted them before. By the end of this funnel, several offers and sales actions later, you've gotten folks who've obtained the product or service you offer and made purchases as well.
The effectiveness of the lead generation funnel is down to the fact that it permits you to monitor the potential prospects' actions throughout the extended selling process. The sales funnel allows you to predict the number of potential customers that will ultimately become customers by determining the qualified prospects at each stage.
A sales funnel will allow you to see exactly what is going on and how your sales strategy is not working or working or failing, or if your marketing campaign isn't attracting enough potential customers somewhere within the process. This information allows you to choose exactly the areas you need to focus your attention and work to maintain sales at the necessary level and, in turn, achieve your marketing objectives. It is used to track and control the sales process of customers.
The Sales Funnel Top Front - End
The front of your sales funnel must be the most active component of your sales funnel. This area requires consistent testing. There are virtually no limits to your creativity or resources in front-end strategies.
The main objective of the front-end is going to be to draw potential customers and convert them into buyers later on in the sales process.
A potential customer will be "qualified" once they have signed up for the product or service you offer. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they may be interested in purchasing your products or services.
For your front-end to be efficient, you need to drive specific traffic to your website, blog or squeeze page. PPC advertisements, articles for marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the most effective methods to determine the quality of prospects is by creating an online squeeze page. It allows you to provide something valuable to your product which people can get for free, or at a substantially reduced price in exchange for their name and email. There are a variety of products to choose from such as newsletters, videos, emails, courses, eBooks, and related reports.
The front end of your sales funnel is the point where potential customers are drawn to your company. What happens to the reverse-end of your sales funnel?
The Bottom or Back-End of The Funnel
The bottom or back-end of the sales funnel is where most profits and sales are made. It is also where you'll find your most expensive products. They all belong to the same niche however in different formats like audio, video or live interaction.
The primary difference between the front-end and back-end lies in the kind of client and the cost of the service or product that is being provided.
It's true that only a small percent, say 1-2% of the overall number of folks entering into your front - end will finish up in the back-end. Because a few people will invest more, that's fine.
It is clear that although front-end services or products are priced below $100, back-end products and/or services are often priced in the 100s to 1000s. This make the bottom or back end of the funnel sales funnel to be the main source of revenue for your Internet company, and it's the most predictable and solid area in this sales funnel.
As I mentioned earlier, the sales funnel can be as straightforward or complex as your creativity or resources allow.
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